Dementia Understand Together, a new campaign to increase awareness of dementia, was launched last Monday 24th October 2016 at City Hall in Dublin. It is a public support, awareness and information campaign aimed at inspiring people from all sections of society to stand together with the 55,000 Irish people living with dementia. According to its website (Understand Together), its ultimate aim is to create an Ireland that embraces and includes people living with dementia, one which displays solidarity with them and their loved ones. Understand Together is led by the HSE working with The Alzheimer Society of Ireland and Genio and a coalition of over 30 partners from business, academic, health and voluntary and community sectors. The campaign is funded by the State and The Atlantic Philanthropies.
The campaign seeks to build on the wide range of dementia specific programmes and initiatives already in place around Ireland. It will draw together the people and organisations involved in this work, to join them with wider society, with the health service, with new partners like retail and transport organisations, financial services, and with neighbours and friends, to create a national movement which will help support those living with dementia and their loved ones.
The campaign will involve public relations, mass media advertising including initially, radio and outdoor posters, Social Media, and later, in 2017, television advertising is planned. As an introduction to Understand Together and its messages, below are the initial Radio Adverts:
The Key Campaign contact for the Understand Together initiative is Nicola Donnelly, National Dementia Campaign Manager, contact details below
HSE Communications Division,
Dr. Steevens’ Hospital, Dublin D08 W2A8.
Tel: 01 635 2478